Strengthening Personal Branding Strategy, Pusbangkom MKMB Presents Expert Resource Persons on the Fourth Day of PJJ

MALIKI SILAMIC UNIVERSITY-Distance Training (PJJ) in the field of Personal Branding organized by the Center for Competency Development for Management, Leadership and Religious Moderation (Pusbangkom MKMB) of the Ministry of Religion of the Republic of Indonesia continues to present strategic material for participants. Entering the fourth day of training which was held on Monday, March 9 2026, the committee invited two expert speakers, namely Ispawati Asri and M. Tahmid, to deepen participants' understanding of personal branding strategies.
In the material presentation session, Ispawati Asri, who is familiarly called Mrs. Ari, emphasized that in the current competitive era, personal branding requires an appropriate and planned strategy. According to him, building your self-image is not just about presenting yourself in public spaces, but also the process of *redesigning* your self-image so that it has a unique value and is different from other people.
"Personal branding is an effort to create a consistently positive image," he emphasized in front of the training participants.
He explained that personal branding includes two main aspects, namely physical and non-physical appearance. Physical appearance includes the way a person dresses, their walking style, and their communicative and professional way of communicating. Meanwhile, non-physical aspects relate to authority, attitude and sincerity in interacting with other people.
According to Mrs. Ari, the key to successful personal branding lies in harmony between a person's attitudes, behavior and values. Personal branding not only aims to build a positive reputation in the future, but also demands consistency in maintaining that image in various situations and platforms.
Therefore, he emphasized that personal branding strategies must be in harmony with individual identity, be visible, consistent across various platforms, provide benefits to other people, and have uniqueness that is supported by concrete evidence in daily behavior.
Through this material, participants are expected to be able to understand that personal branding is not just an image, but a process of building an authentic self-identity, with integrity, and has a positive impact on the work environment and society wide.